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Direct Marketing: Strategy, Planning, Execution by Edward L. Nash,

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The New Direct Marketing; How to Implement a Profit-Driven Database Marketing Strategy by David Shepard Associates,

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Direct Marketing Association - The Direct Marketing Association (DMA) is a U.S.

Direct marketing - Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media, such as mail. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would.

Direct response marketing - Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.

Photo Marketing Association - The Photo Marketing Association International (PMAI) is an association of photographic dealers in the continuously expanding photo/imaging industry. Its purpose is to promote the growth of the industry through cooperation.

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